NewAE Technology Inc. is a Canadian company which is revolutionizing the hardware security market, by making every engineer and designer aware of side-channel power analysis and clock glitching as important attack vectors. NewAE Technology Inc. is dedicated to providing tools for performing embedded hardware security research, and making those tools widely available by not only reducing the cost, but by keeping the designs open. NewAE Technology Inc. hopes to fundamentally change the ecosystem of embedded development, by making all engineers aware of both the theoretical and practical issues of side channel power analysis and fault attacks.